Simple and practical marketing tools and tips for small businesses.

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Marketing is one of the essential ingredients of starting and running any successful business. Unfortunately for most small business owners, it's also one of the hardest to get right.

Many of the traditional marketing venues cost too much and are simply not right for small businesses. On top of the cost, the time and energy involved with trying to understand the complexity of traditional marketing can easily smother a small business.

Small businesses need marketing that is simple and practical - marketing that is understandable and easy to use. With my passion for marketing and design and my desire to share my knowledge and experience with others, I have developed this section to give you some tools and tips for marketing your small business.

The information in these pages have been gathered from my own knowledge and experience as well as gleanings from other marketing experts. Hope this helps you in your marketing endeavors.

Marketing a Small Business: Step 1

So What Is Marketing?

Unique Selling Proposition

Know Your Customers

PR, Publicity, and Public Relations

Ill-Advised Marketing

Keeping Your Marketing Consistent

Marketing Tips for the Frugal Budget